There is no doubt that as China’s population continues to flourish, it is the rest of the world that is tasked with the role of supply and demand.
China now sources food products from across the globe with Australia at the front and centre of this push. One of the major products in demand is quality milk. After the Fonterra milk scandal in New Zealand in 2013, Chinese businesses began to look elsewhere for dairy opportunities – with Australia becoming a big player.
Expansion deal?
With this is mind, it is then positive to report that a Chinese owned dairy company in south west Gippsland is currently planning a major boost to exports back to China. The Yo You dairy company wants to double its current herd size and then export more than 10,000 litres of fresh milk per day to the Asian giant.
However, this is only the beginning. The company is also aiming to create another seven dairy farms across both NSW and Victoria, in addition to its current farm near Melbourne.
Data logging will prove critical throughout this process, considering the long trip as well as the fact that Yo You plans to sell the premium milk to Chinese consumers at $7 a litre. Given the quality of Australia’s agricultural industry, the milk should be popular and become a major source of income to the business.
GHD’s manager Jon McNought, who is managing the permit for the new farm, explained that the project is important for both countries considering the recently free trade agreement.
“Even though Yo You have been operating here for a few years they have put this plan into action since the free trade agreement was signed, so that has encouraged them with their planned investment,” he told ABC in a February 4 media statement.
“They have chosen Gippsland as their first one mainly because of their proximity to the airport where they will be flying the product out to China.”
Beijing is approximately 12 hours flying time from Melbourne which makes temperature control and data logging imperative throughout the process. Retaining Australia’s reputation is one element, but with the Chinese company marketing the milk as premium at $7 a litre – consumers will expect a top quality product.
One device perfect for this type of journey is the testo 174T Mini Temperature Data Logger. Used widely in the transport and warehousing environments, it features a large measurement data memory and displays real-time temperature to highlight any problems.
For more information about transporting temperature-sensitive goods, contact the expert team at Testo today.